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Greenville Means Business

Greenville-Pitt County, located in the heart of eastern North Carolina, is a vibrant area filled with activities, cultural experiences, and entertainment options. Whether you're a resident or just visiting, Pitt County offers something for everyone, from exciting festivals to diverse dining, unique shopping, and outdoor adventures.

With a rich and storied history that spans over 300 years, Greenville, North Carolina, proudly embraces its distinct Carolina culture. Efforts from Greenville ENC Alliance helped spawn substantial economic growth and development in recent years with more than $1.6 billion in new capital investment and 3,200 new jobs created since 2020. Plus, there’s been more than $700 million in private and public investments directed into the Downtown Greenville district since 2010.

This rapid economic development has led to an explosion of new Greenville businesses, including thriving local breweries, theaters, entertainment venues, and a diverse selection of exciting new restaurants. Downtown Greenville and beyond offer a wide array of activities, ensuring something for everyone in this bustling corner of eastern North Carolina.

Annual Festivals and Events in Greenville-Pitt County

PirateFest

Held annually in downtown Greenville, PirateFest is a celebration of all things pirate, complete with a parade, live music, food vendors, and family-friendly activities. This event is a favorite among locals and tourists alike.

Pitt County Fair

The Pitt County Fair is a traditional county fair featuring carnival rides, games, livestock shows, and plenty of fair food. It’s an excellent place for families to enjoy a day of fun and community spirit.

Freeboot Fridays

These pre-game pep rallies are held during the football season to support the East Carolina University (ECU) Pirates. Locals enjoy Freeboot Fridays for its live music, food trucks, and lively atmosphere perfect for football fans and families.

Leroy Jenkins Farmers Market

Running from May to August, the Leroy Jenkins Farmers Market features fresh produce, meats, eggs, handmade arts, jewelry, antiques, homemade bath products, baked goods, wine, local craft brew, and more.

Sunday In The Park

A summer staple since 1973, Sunday in the Park showcases talented local bands at the Greenville Town Common. With food trucks and a beer garden on site for each event, it creates a fun night out to enjoy all summer long.

Dickinson Avenue After Dark

Dickinson Avenue After Dark is among our town’s favorite celebrations, serving adult beverages, food, and fun featuring only breweries, ciders, and wineries from Eastern North Carolina.

Farmville Dogwood Festival

The Farmville Dogwood Festival is an annual celebration held in the charming town of Farmville, North Carolina. This vibrant event features live music, arts and crafts vendors, delicious food, and family-friendly activities. The festival showcases the beauty of dogwood trees in bloom and brings the community together for a weekend of fun and festivities.

Winterville Watermelon Festival

The Winterville Watermelon Festival is an annual event celebrating the town's agricultural heritage. It features watermelon-themed activities, live music, food vendors, and family-friendly entertainment.

Ayden Collard Festival

The Ayden Collard Festival is a beloved local event honoring the region's collard greens. This festival includes cooking competitions, live performances, a parade, and various activities showcasing the community's culture and traditions.

Greenville’s Local Eats

Downtown Greenville boasts a variety of award-winning restaurants and renowned chefs who highlight the best flavors the region has to offer. From the iconic BBQ joints and the local craft breweries found along the Pitt County Brew & ‘Cue Trail, to food trucks that serve up local delicacies, there’s no shortage of gastronomic delights.

Southern Cuisine

For those looking to enjoy traditional Southern food, The Scullery in downtown Greenville offers a menu filled with comfort food favorites, including shrimp n’ grits and fried chicken. B’s Barbecue and Sam Jones BBQ are both local favorites serving mouth-watering barbecue and classic sides. And of course, Skylight Inn - awarded the James Beard “America’s Classics” award in 2003 - is a must stop.

International Flavors

Greenville has various international options if you’re craving something different.

Villa Verde serves authentic Dominican dishes, while Shogun and Katsuri offer a diverse range of Asian-inspired entrees.

Nino’s Cucina Italiana is a charming spot for Italian cuisine with a modern twist, whereas Simply Delicious Mediterranean Cuisine offers a family-run Greek restaurant featuring Mediterranean favorites.

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Casual Dining

For a more laid-back dining experience, check out Sup Dogs, a local favorite famous for its creative hot dogs and vibrant atmosphere, or Basil’s, a local staple offering a diverse menu of American and Italian dishes.

Local Breweries

Stop into any of our unique craft breweries for a comedy show, trivia night, or live music event!

Uptown Brewing
Pitt Street Brewing Co.
Nauti Dog Brewing Co.
Local Oak Brewing Co.
Duck Rabbit Brewing